we needed universal measurements for clothes? We would have to agree upon a random selection of letters or numbers and globally use these. As a result, wherever we would go, we would know exactly which size would fit our bodies. It would be lovely, never again any misfits in the closet. However, rather than sticking to the scale, different areas in the world would sneakily or subconsciously merge their own ideas of size into this global scale. We would still think that the universal sizes represents a certain bodies, but the measurements would be slightly -or a lot- off. Even though the universal measurements have become a lottery, we would forget this fact and would collectively lay incredible worth on certain sizes of the “universal” scale. We would try whatever it took to fit into these certain sizes, even though they now not only differentiate between areas, but between every tailors idea of size. Loads of people would become incredible insecure because their body would not fit into the desired sizes they thought they had, or fluctuate between sizes from one day to another. Actual sizes of bodies -lets say, in cm- would fade into oblivion, and we would depend on the “universal” measurement.